主動使用者所產生取用模式 S 型曲線

Internet Users in Taiwan

Year 1991 ~ 2005

E-commerce Strategy
  • Active Users' Behavior Could Be Predictable

  • Perfectly Matches the Key Forecast

  • Reliable/Smooth Active-Passive Cumulative Distribution Function (CDF) Curve

    • If observed sample is internet user with email, x=1 (Adoption = Hi/Active)

    • Otherwise, x=0 (Adoption = Low/Passive)

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