General Adoption Model and Cultivation Effect

General Adoption Model and Cultivation Effect:

A New Approach to Forecast the Growth of E-commerce

Sean Tung-Xiung Wu

Department of Information Management, Shih Hsin University

Dave Goldsman

Joel Sokol

Craig A. Tovey

School of Industrial and Systems Engineering, Georgia Institute of Technology

E-commerce StrategyAbout the research team

E-commerce Strategy Back to Page Top E-commerce Strategy

 
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